THE PRO BONO GROUP
Who We Are
Advertising pros providing free Public Service Announcements for worthwhile causes and charities.
Advertising pros providing free Public Service Announcements for worthwhile causes and charities.
At the start of the new millennium, Amnesty International wanted to bring the scourge of torture to the attention of the world.
In Canada, longtime radio pals Mike Tennant, Mike Occomore, Larry MacInnis and Terry O'Reilly formed The Pro Bono Group and pitched in to help.
Since the success of that first campaign 25 years ago, we have dona
At the start of the new millennium, Amnesty International wanted to bring the scourge of torture to the attention of the world.
In Canada, longtime radio pals Mike Tennant, Mike Occomore, Larry MacInnis and Terry O'Reilly formed The Pro Bono Group and pitched in to help.
Since the success of that first campaign 25 years ago, we have donated our writing, directing and production skills — and called upon the generosity of our many contacts in Canada and abroad — to help those who need help the most.
Currently, The Pro Bono Group has radio PSAs airing for The Canadian Alliance to End Homelessness, Feed Ontario, and hundreds of food banks in towns and cities across Canada.
* WANTED! Sound + Picture
* The Coach House
* Alex Reinprecht
* Jeff Styga
* John deNottbeck
* Jeff Wright
* Augusta Brook
* Geddy Lee/Rush
* Donovan Bailey
* ACTRA
* BC Productions
* Rossi Ayres
* Ed Robertson/Barenaked Ladies
* Jason Marks Talent
* Jason Marks
* Maggie Cleary-Mattson
* Chase Madorsky
* Cassie Finley
* Tony Daniels
* Doug Beaumont
* Shane
* WANTED! Sound + Picture
* The Coach House
* Alex Reinprecht
* Jeff Styga
* John deNottbeck
* Jeff Wright
* Augusta Brook
* Geddy Lee/Rush
* Donovan Bailey
* ACTRA
* BC Productions
* Rossi Ayres
* Ed Robertson/Barenaked Ladies
* Jason Marks Talent
* Jason Marks
* Maggie Cleary-Mattson
* Chase Madorsky
* Cassie Finley
* Tony Daniels
* Doug Beaumont
* Shane MacInnis
* Braden Occomore
* Marc Jordan
* Molly Johnson
* Ron James
* Julie Khaner
* Kristina Nicoll
* Ruth Marshall
* Paul Smith - Edna Talent
* Donna Trimble - The Characters
* James Crammond - Noble Caplan Abrams Talent
* Kat Carter
* Tom Goudie
* Corey Burton
* Henry Strozier
* Alexis Vigar
* Paul Miller
* Cameron Kennedy
* Stacey Depass
* Fred Napoli
* Helen King
* Rob Cowan
* Jessica Baker
* Matt Snell/Genesis Sound Inc
* Camilla Scott
* Pat Thornton
* Tracey Hoyt
* Chris Tait
* Bob Bainborough
* Megan Fahlenbock
* Toronto Fire Chief Bill Stewart
* Liz Ramos
* Rolando Giacoman
* Kathy Laskey
* Don Dickinson
* Richard Waugh
* Josh Peace
* David Bolt
* Pirate Radio & Television
* Toronto Police Chief William Blair
* Miranda Edwards
* Ann DeWig
* Linsey Alena
* Dominic Catrambone
* Bert Thomas Morris
* Elenna Stauffer
* Zac Fine
* Marie Westbrook
* Amara Balick-Karrer
* Nicole Balick-Karrer
* Carrie Olsen
* Sara Montgomery
* Beau Stephenson
* Alicia Katz
* Ben Turner
* Ted Evans
* Gord James
* Damon Papadopoulos
* Glenn Steinbaum
* Mara Junot
* Kiff VandenHeuvel
* Paul Boucher
* Frank Chen
* Jeff Kirkwood
* Adam Karch
* Bob Johnston
* James Dooley
* Ray Kahnert
* Matt Snell
* Craig Smeaton
* Warren Milando
* Ross Davies
* My Broadcasting Corporation
Jon Pole
Gail Keyes
* Rogers Communications
Chris Pottage
* Stingray Radio
Steve Jones
* Bell Media
Dave Daigle
Perry MacDonald
* Corus Entertainment
Brad Phillips
* Durham Radio
Steve Macaulay
* MZ Media
Grace Howley
Paul Stringer
* Central Ontario Broadcasting
Joe Middleton & Mora Austin
* Apostrophe Podcast Company
Terry O'R
* My Broadcasting Corporation
Jon Pole
Gail Keyes
* Rogers Communications
Chris Pottage
* Stingray Radio
Steve Jones
* Bell Media
Dave Daigle
Perry MacDonald
* Corus Entertainment
Brad Phillips
* Durham Radio
Steve Macaulay
* MZ Media
Grace Howley
Paul Stringer
* Central Ontario Broadcasting
Joe Middleton & Mora Austin
* Apostrophe Podcast Company
Terry O'Reilly
* Harvard Radio
Gary Brasil
* National Campus and Community Radio Association/Barry Rooke
* SoundOff Media Company
Matt Cundill
* Toronto Mike'd
* Broadcast Dialogue
Connie Thiessen
* At The Crossroads Blues Radio
The ATC Blues Network
Brant Zwicker
* JAZZFM91
Dana Wigle
Denise Lau
* CFRC
Jim Birtch
* ERIN RADIO 91.7 FM
Phil Taylor
* Retrohits.ca
Darren
2023
* Winner Best Commercial (National)
The Pro Bono Group
Canadian Food Banks
"Pretend"
2023
* Winner Best Performance in a Commercial
The Pro Bono Group
Canadian Red Cross
"Ron James"
2023
* Winner Best Community Service Initiative
The Pro Bono Group
Canadian Food Banks
"Pretend"
"For Anyone"
"Heart"
2023
* Winner Sound of Success Award
The Pro Bono Group
Canadian Food Banks
"Pretend"
"For Anyone"
"Heart"
2019
* BRONZE MEDAL
Best PSA
The Pro Bono Group
Canadian Association For Equality
"My Voice is Disguised"
2014
* SILVER MEDAL
Best PSA
The Pro Bono Group
Canadian Red Cross
"Obituary"
2010
* GOLD MEDAL
Best PSA
The Pro Bono Group
Canadian Red Cross
"Just Seconds"
2009
* SILVER MEDAL
Best Radio Campaign
The Pro Bono Group
Canadian Red Cross
"Ancient City"
"On the Lookout"
"Far, Far Away"
RADIO & PODCASTERS:
This PSA is available to you now for free.
Please air from April 13 until we send you a fresh new PSA in 4-6 weeks.
(ACTRA airdates expire May 28, 2025)
You'll need SoundCloud to download.
Or just email us at theprobonogroup@gmail.com and we'll send it to you.
RADIO & PODCASTERS:
This PSA is available to you now for free.
Please air as generously as possible, for as long as possible.
You'll need SoundCloud to download.
Or just email us at theprobonogroup@gmail.com and we'll send it to you.
RADIO & PODCASTERS:
This PSA is available to you now for free.
Please air from March 15 until we send you a fresh new PSA in 4-6 weeks.
You'll need SoundCloud to download.
Or just email us at theprobonogroup@gmail.com and we'll send it to you.
The Stephen Lewis Foundation recording session.
Geddy Lee of RUSH stopped by Pirate to voice one of the PSAs.
Included in the photo are Creative Director Larry MacInnis (back left), Geddy, writer Shane MacInnis (fourth from right), Director Terry O'Reilly (right). Front row, writers Mike Tennant and Mike Occomore.
A day at Wanted! Studio to produce a PSA campaign for The Canadian Alliance To End Homelessness. Creative Director Larry MacInnis and writer Mike Occomore with trusted producer Jeff Styga.
Feed Ontario recording session: Kristina Nicoll is flanked by The Pro Bono Group's Larry MacInnis and Mike Occomore. And did we say how much we love Kristina's sound.
Wanted! Sound + Picture's other studio, The Coach House.
When Hurricane Fiona trashed his birthplace in the Maritimes in 2022, comedian Ron James was quick to help out The Pro Bono Group by voicing PSAs for The CANADIAN RED CROSS.
L to R: Mike Occomore, Ron, Larry MacInnis and The Coach House producer Jeff Wright.
Tap the image above to hear one of Ron's PSAs.
Even an approved script isn't always safe the day of recording.
Here's a sample of our work below.
For our full library, tap RADIO PSA ARCHIVES.
Voice: Fred Napoli
Director: Terry O'Reilly
*Not for airplay.
ACTRA airdates have expired.
Voices: Amara Balick-Karrer, Nicole Balick, Zac Fine
Director: Larry MacInnis
Voice: Ron James
Director: Larry MacInnis
*Not for airplay
Chief Executive Officer Carolyn Stewart talks about launch of The Pro Bono Group's PSA campaign.
POWERED BY OUR HONORARY MEMBERS
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.