Who We Are
Creative Director: Larry MacInnis Executive Producer: Mike Occomore
More than 100 advertising and media pros providing free Public Service Announcements for worthwhile causes and charities.
Who We've Helped
Beginnings
The year was 1998. Amnesty International wanted to bring torture to the attention of the world.
In Canada longtime radio pals Mike Tennant, Mike Occomore, Larry MacInnis and Terry O'Reilly formed The Pro Bono Group and donated their services to help.
Since that first campaign 28 years ago, we have donated our writing, directing and produc
The year was 1998. Amnesty International wanted to bring torture to the attention of the world.
In Canada longtime radio pals Mike Tennant, Mike Occomore, Larry MacInnis and Terry O'Reilly formed The Pro Bono Group and donated their services to help.
Since that first campaign 28 years ago, we have donated our writing, directing and production skills — and called upon the generosity of our many contacts in Canada and abroad — to help those who need help the most.
The Pro Bono Group has radio PSAs airing for The Pro Canada Project, The Pro Radio Project, The Canadian Alliance to End Homelessness, Feed Ontario, and hundreds of food banks across Canada.
difuze and BC Productions, Toronto are our pro bono production and creative partners.
Honorary Members of The Pro Bono Group
difuze sound
Formerly WANTED!
The Coach House
Alex Reinprecht
Jeff Styga
John deNottbeck
Nicole Taylor
Jeff Wright
Thom O'Neil
Augusta Brook
BC Productions
Rossi Ayres
PRO CANADA PROJECT
David Suzuki
Deanna Bayne
Anne Murray
Diane Stewart
Sarah McLachlan
Jane Muckle
Peter Mansbridge
Cynthia Dale
Erica Ehm
Amy Sky
Marc Jordan
Lloyd Robertson
Brian Williams
Chant
difuze sound
Formerly WANTED!
The Coach House
Alex Reinprecht
Jeff Styga
John deNottbeck
Nicole Taylor
Jeff Wright
Thom O'Neil
Augusta Brook
BC Productions
Rossi Ayres
PRO CANADA PROJECT
David Suzuki
Deanna Bayne
Anne Murray
Diane Stewart
Sarah McLachlan
Jane Muckle
Peter Mansbridge
Cynthia Dale
Erica Ehm
Amy Sky
Marc Jordan
Lloyd Robertson
Brian Williams
Chantal Kreviazuk
Rick Mercer
Ron James
Kathy Broderick/CBC
Ryan Zdebiak
Ron MacLean
Hayley Wickenheiser
Colin Mochrie
Deb McGrath
Arlene Dickinson
Shaun Majumder
Jim Hess/Hess Entertainment
Andy Kim
Dan Hill
Ian Thomas
Chris Cuthbert
Mark Critch
Brian Power/This Hour Has 22 Minutes
Liona Boyd
Eric Apler
Lisa LaFlamme
Kevin Shea
Rick Hansen
Dawn Tse/Rick Hansen Foundation
Louise Penny
Ron and Kim Whaley
Santa Claus
Dave Crichton
Jason Marks Talent
Jason Marks
Maggie Cleary-Mattson
Chase Madorsky
Cassie Finley
David Carp
Corey Burton
Henry Strozier
Linsey Alena
Dominic Catrambone
Bert Thomas Morris
Elenna Stauffer
Zac Fine
Lynnanne Zager
Marie Westbrook
Amara Balick-Karrer
Nicole Balick-Karrer
Carrie Olsen
Sara Montgomery
Beau Stephenson
Alicia Katz
Ben Turner Dixon
Ted Evans
Jamie Hill
Glenn Steinbaum
Mara Junot
Kiff VandenHeuvel
Paul Boucher
ACTRA
Carolyn Scott
Tony Daniels
Julie Khaner
Kristina Nicoll
Ruth Marshall
Paul Bates
Donna Goodhand
Taylor Love
Kathy Greenwood
Paul Miller
Cameron Kennedy
Stacey Depass
Fred Napoli
Helen King
Camilla Scott
Pat Thornton
Tracey Hoyt
Adrian Griffin
Chris Tait
Bob Bainborough
Megan Fahlenbock
Liz Ramos
Rolando Giacoman
Kathy Laskey
Don Dickinson
Richard Waugh
Josh Peace
David Bolt
Cynthia Jimenez-Hicks
Ray Kahnert
Linda Ballantyne
Noel Johansen
Matthew Edison
Miranda Edwards
Frank Chen
Media Support
Doug Beaumont/CP24
Richard Perry/CP24
Damon Papadopoulos
Ross Davies
Dave Charles
Freepik.com
Vecteezy.com
Andres Ramos (photo)
Alicia Slough (photo)
Rob Wells
Gene Valaitis/610 CKTB
Audio Support
Matt Snell/Genesis Sound Inc
Pirate Radio & Television
Jeff Kirkwood
Adam Karch
Stephanie Andrecsik/Bell Media
Maciej Pilinski/Durham Radio
Tom Jokic
* Dan Shulman
* Geddy Lee/Rush
* Donovan Bailey
* Ed Robertson/ Barenaked Ladies
* Duff Roman
* Paul Patskou
* Bernie Dobrucki
* Eduardo de Abreu/Creative Director, Legal Graffiti
* Shane MacInnis
* Braden Occomore
* Molly Johnson
* Kat Carter
* Rich Jones
* Tom Goudie
* Alexis Vigar
* Rob Cowan
* Jessica Baker
* Toronto Fire Chief Bill Stewart
* Toronto Police Chief William Blair
* Ann DeWig
* Gord James
* Bob Johnston
* James Dooley
* Craig Smeaton
* Warren Milando
* Doris Kahnert
* Michael Fullan
* Jack Willis
Talent Management
* Jason Thomas, Daniel Abrams - Oscars Abrams Zimel + Associates Inc.
* Paul Smith - Edna Talent
* Donna Trimble, Adriana Roccasalva - The Characters
* Melissa Altro, James Crammond - Noble Caplan Abrams Talent
* Noelle Jenkinson - AMI Artist Management
* Roberta Romano - Element Artist Management
* Emma Laird - Gary Goddard Agency
* Jeff Glockling - GGA
Honorary Members of The Pro Bono Group
Honorary Members of The Pro Bono Group
Radio Connects
Caroline Gianias
Lisa Dillon
Broadcast Dialogue
Connie Thiessen
Editor + Podcast Host
Flags Unlimited
Brian Naish
Canadian Association of Broadcasters
Kevin Desjardins (President)
Ontario Association of Broadcasters
Chris Pearson (President)
Target Broadcast Sales
Canadian Broadcast Sales
CBC
Erin MacInnis
Dale Manucdoc
MBS Radio
Darryl Dai
Radio Connects
Caroline Gianias
Lisa Dillon
Broadcast Dialogue
Connie Thiessen
Editor + Podcast Host
Flags Unlimited
Brian Naish
Canadian Association of Broadcasters
Kevin Desjardins (President)
Ontario Association of Broadcasters
Chris Pearson (President)
Target Broadcast Sales
Canadian Broadcast Sales
CBC
Erin MacInnis
Dale Manucdoc
MBS Radio
Darryl Daigle
Torres Media
Danny Kingsbury
650 CKOM Saskatoon
980 CJME Regina
The Evan Bray Show
Libby Gray/Brent Loucks
Acadia Broadcasting Corporation
Scott Pettigrew
Vista Radio
Bryan Edwards
Joe Gabor
Julie Winter
MBC
My Broadcasting Corporation
Jon Pole
Gail Keyes
Starboard Communications LTD
John Sherratt
Paul Ferguson
Sharon Fisher
Rogers Com.
Chris Pottage
Tim Webb
Cathy Pendrith
Lisa McLean
Stingray Radio
Steve Jones
Steve Parsons
Scott Johns
Bell Media
Dave Daigle
Perry MacDonald
Dean Rutherford
Curtis Papetti
Cecilia Wong
Adriana J. Sestito
Bell Média Montreal
Jean-Philippe Marcil
Patricia Demers
Louis-Simon Ferland
Bayshore Broadcasting
Ted Woloshyn Podcast
Ted Woloshyn
Paul Gatt
big8radio.com
Charlie O'Brien
Corus Entertainment
Mike Searson
Jackie Moss
Kate Buccioni
Brad Phillips
Durham Radio
Doug Kirk
Steve Macaulay
Phil Evans
MZ Media
Grace Howley
Paul Stringer
Local Radio Lab
Joe Middleton
Joel Grossman
Central Ontario Broadcasting
Mora Austin
Apostrophe Podcast Company
Terry O'Reilly
Harvard Radio
Gary Brasil
Byrnes Com.
Chris Byrnes
National Campus and Community Radio Association
Barry Rooke
Eloisa Veliz
Catherine Fisher
SoundOff Media Company
Matt Cundill
Toronto Mike'd
At The Crossroads Blues Radio
The ATC Blues Network
Brant Zwicker
JAZZFM91 Toronto
Dana Wigle
Denise Lau
CFRC Kingston
Jim Birtch
MOVE 100.1 Halifax
Erin Hopkins & Peter Harrison
ERIN RADIO 91.7 FM
Phil Taylor
Retrohits.ca
Darren
100.1 MOOSE FM
Fort St. John, BC
Chris Walker
Bernard Conner-Suen
kissthe6ix.com
Wayne Reid
Algonquin College
Dan Mellon
CKDJ 107.9 FM
1220 CFAJ-AM
Peter Borbely
Keith Watts
Canoe 100.9 FM
Ron Murphy
Loyalist College of Applied Arts & Technology
Craig Jackman
Swisssh - Golden Classics / Starlite - Music for Life
Rob Reid
Blackburn Media
Walter Ploegman
The Tiessen Group Ltd
JamieTiessen
CIYU, Fort McKay FM
Hunters Bay Radio
Jeff Carter
100.1 BayFM Corner Brook, NL
Kody Gardner
86.3 THE MIX / Nova Scotia
Darcy DeLorey
Boon Country/Mike Connors
Eagles Nest Radio/Stephen Brophy
Live365
Whiteoaks Communications Group
Matt Caine
Muskoka Information Radio 98.3 FM
Tim Hern
Radio Humber
Noah Scanga
The STUPH FILE Program
Peter Anthony Holder
TRUEROCKRADIO.COM
TRUETALKRADIO.COM
Sheldon Eric Fried
THE GRAND 101.1 CICW-FM
CLASSIC ROCK FM 98-5 CKWR
Scott Jensen
Dave Sturgeon/RTVA
Paul Deacon
CKLW Big 8 alumni
Sunview102.com
Len Robinson
SRN One
Phillip Hong
Amherst Island Radio 101.3 FM
Eric Tremblay
Duncan Fremlin/Whiskey Jack
"Stories & Songs of Stompin' Tom"
Spotlight on ...
Honorary Members of The Pro Bono Group
Brian Naish / Flags Unlimited
“I was driving to work this morning and heard Mark Critch lend his voice to the PRO CANADA PROJECT you are running.”
Brian Naish, co-owner of Flags Unlimited in Barrie, Ontario, heard The Pro Bono Group’s PRO CANADA campaign on the radio and reached out with an offer of a complimentary Canadian flag for everyon
Brian Naish / Flags Unlimited
“I was driving to work this morning and heard Mark Critch lend his voice to the PRO CANADA PROJECT you are running.”
Brian Naish, co-owner of Flags Unlimited in Barrie, Ontario, heard The Pro Bono Group’s PRO CANADA campaign on the radio and reached out with an offer of a complimentary Canadian flag for everyone involved.
“As Canada’s largest flag manufacturer, we’ve been proudly making flags here at home since 1966. This year, with a renewed surge of Canadian pride, our team of over 90 Canadians has been working harder than ever to keep up with the demand for our national flag.”
Brian personally shipped new Canadian flags to all twenty-five famous Canadians who have so far lent their voice to the PRO CANADA PROJECT— including Anne Murray, David Suzuki, Sarah McLachlan, Rick Hansen, Lisa LaFlamme, and Chris Cuthbert. The campaign encourages everyone to “buy Canadian” and project Canadian jobs.
"To us, there is nothing more patriotic than a Canadian-made flag, and we hope it serves as a lasting symbol of pride and unity you help inspire.”