Who We Are
Creative Director: Larry MacInnis Executive Producer: Mike Occomore
More than 100 advertising and media pros providing free Public Service Announcements for worthwhile causes and charities.
Who We've Helped
Beginnings
The year was 1998. Amnesty International wanted to bring torture to the attention of the world.
In Canada longtime radio pals Mike Tennant, Mike Occomore, Larry MacInnis and Terry O'Reilly formed The Pro Bono Group and donated their services to help.
Since that first campaign 28 years ago, we have donated our writing, directing and produc
The year was 1998. Amnesty International wanted to bring torture to the attention of the world.
In Canada longtime radio pals Mike Tennant, Mike Occomore, Larry MacInnis and Terry O'Reilly formed The Pro Bono Group and donated their services to help.
Since that first campaign 28 years ago, we have donated our writing, directing and production skills — and called upon the generosity of our many contacts in Canada and abroad — to help those who need help the most.
The Pro Bono Group has radio PSAs airing for The Pro Canada Project, The Pro Radio Project, The Canadian Alliance to End Homelessness, Feed Ontario, and hundreds of food banks across Canada.
difuze and BC Productions, Toronto are our pro bono production and creative partners.
Honorary Members of The Pro Bono Group
difuze sound
Formerly WANTED!
The Coach House
Alex Reinprecht
Jeff Styga
John deNottbeck
Nicole Taylor
Jeff Wright
Thom O'Neil
Augusta Brook
ACTRA
BC Productions
Rossi Ayres
PRO CANADA PROJECT
David Suzuki
Deanna Bayne
Anne Murray
Diane Stewart
Sarah McLachlan
Jane Muckle
Peter Mansbridge
Cynthia Dale
Erica Ehm
Amy Sky
Marc Jordan
Lloyd Robertson
difuze sound
Formerly WANTED!
The Coach House
Alex Reinprecht
Jeff Styga
John deNottbeck
Nicole Taylor
Jeff Wright
Thom O'Neil
Augusta Brook
ACTRA
BC Productions
Rossi Ayres
PRO CANADA PROJECT
David Suzuki
Deanna Bayne
Anne Murray
Diane Stewart
Sarah McLachlan
Jane Muckle
Peter Mansbridge
Cynthia Dale
Erica Ehm
Amy Sky
Marc Jordan
Lloyd Robertson
Brian Williams
Chantal Kreviazuk
Rick Mercer
Ron James
Kathy Broderick/CBC
Ryan Zdebiak
Ron MacLean
Hayley Wickenheiser
Colin Mochrie
Deb McGrath
Arlene Dickinson
Shaun Majumder
Jim Hess/Hess Entertainment
Andy Kim
Dan Hill
Ian Thomas
Chris Cuthbert
Mark Critch
Brian Power/This Hour Has 22 Minutes
Liona Boyd
Eric Apler
Lisa LaFlamme
Kevin Shea
Rick Hansen
Dawn Tse/Rick Hansen Foundation
Louise Penny
Ron and Kim Whaley
Santa Claus
Dave Crichton
Jason Marks Talent
Jason Marks
Maggie Cleary-Mattson
Chase Madorsky
Cassie Finley
David Carp
Corey Burton
Henry Strozier
Linsey Alena
Dominic Catrambone
Bert Thomas Morris
Elenna Stauffer
Zac Fine
Lynnanne Zager
Marie Westbrook
Amara Balick-Karrer
Nicole Balick-Karrer
Carrie Olsen
Sara Montgomery
Beau Stephenson
Alicia Katz
Ben Turner Dixon
Ted Evans
Jamie Hill
Glenn Steinbaum
Mara Junot
Kiff VandenHeuvel
Paul Boucher
Carolyn Scott
Geddy Lee/Rush
Donovan Bailey
Ed Robertson/ Barenaked Ladies
Duff Roman
Tony Daniels
* Paul Patskou
* Bernie Dobrucki
* Eduardo de Abreu/Creative Director, Legal Graffiti
* Doug Beaumont/CP24
* Richard Perry/CP24
* Shane MacInnis
* Braden Occomore
* Molly Johnson
* Julie Khaner
* Kristina Nicoll
* Ruth Marshall
* Paul Bates
* Donna Goodhand
* Taylor Love
* Kathy Greenwood
* Jason Thomas, Daniel Abrams - Oscars Abrams Zimel + Associates Inc.
* Paul Smith - Edna Talent
* Donna Trimble, Adriana Roccasalva - The Characters
* Melissa Altro, James Crammond - Noble Caplan Abrams Talent
* Noelle Jenkinson - AMI Artist Management
* Roberta Romano - Element Artist Management
* Emma Laird - Gary Goddard Agency
* Jeff Glockling - GGA
* Kat Carter
* Rich Jones
* Tom Goudie
* Alexis Vigar
* Paul Miller
* Cameron Kennedy
* Stacey Depass
* Fred Napoli
* Helen King
* Rob Cowan
* Jessica Baker
* Matt Snell/Genesis Sound Inc
* Camilla Scott
* Pat Thornton
* Tracey Hoyt
* Adrian Griffin
* Chris Tait
* Bob Bainborough
* Megan Fahlenbock
* Toronto Fire Chief Bill Stewart
* Liz Ramos
* Rolando Giacoman
* Kathy Laskey
* Don Dickinson
* Richard Waugh
* Josh Peace
* David Bolt
* Pirate Radio & Television
* Toronto Police Chief William Blair
* Miranda Edwards
* Ann DeWig
* Gord James
* Damon Papadopoulos
* Frank Chen
* Jeff Kirkwood
* Adam Karch
* Stephanie Andrecsik/Bell Media
* Maciej Pilinski/Durham Radio
* Bob Johnston
* James Dooley
* Craig Smeaton
* Warren Milando
* Ross Davies
* Linda Ballantyne
* Noel Johansen
* Matthew Edison
* Dave Charles
* Cynthia Jimenez-Hicks
* Ray Kahnert
* Doris Kahnert
* Michael Fullan
* Jack Willis
* Duncan Fremlin/Whiskey Jack
"Stories & Songs of Stompin' Tom"
* Freepik.com
* Vecteezy.com
* Andres Ramos (photo)
* Alicia Slough (photo)
* Tom Jokic
* Rob Wells
* Gene Valaitis/610 CKTB
Honorary Members of The Pro Bono Group
* Radio Connects
Caroline Gianias
Lisa Dillon
* Broadcast Dialogue
Connie Thiessen
Editor + Podcast Host
* Brian Naish/Flags Unlimited
* Canadian Association of Broadcasters
Kevin Desjardins (President)
* Ontario Association of Broadcasters
Chris Pearson (President)
* Western Association of Broadcasters
* Target Broadcast Sales
* Canadian Broadcast S
* Radio Connects
Caroline Gianias
Lisa Dillon
* Broadcast Dialogue
Connie Thiessen
Editor + Podcast Host
* Brian Naish/Flags Unlimited
* Canadian Association of Broadcasters
Kevin Desjardins (President)
* Ontario Association of Broadcasters
Chris Pearson (President)
* Western Association of Broadcasters
* Target Broadcast Sales
* Canadian Broadcast Sales
* CBC
Erin MacInnis
Dale Manucdoc
* MBS Radio
Darryl Daigle
* Torres Media
Danny Kingsbury
* 650 CKOM Saskatoon
980 CJME Regina
The Evan Bray Show
Libby Gray/Brent Loucks
* Acadia Broadcasting Corporation
Scott Pettigrew
* Vista Radio
Bryan Edwards
Joe Gabor
Julie Winter
* My Broadcasting Corporation
Jon Pole
Gail Keyes
* Starboard Communications LTD
John Sherratt
Paul Ferguson
Sharon Fisher
* Rogers Com.
Chris Pottage
Tim Webb
Cathy Pendrith
Lisa McLean
* Stingray Radio
Steve Jones
Steve Parsons
Scott Johns
* Bell Media
Dave Daigle
Perry MacDonald
Dean Rutherford
Curtis Papetti
Cecilia Wong
Adriana J. Sestito
* Bell Média Montreal
Jean-Philippe Marcil
Patricia Demers
Louis-Simon Ferland
* Bayshore Broadcasting
* Ted Woloshyn Podcast
Ted Woloshyn
Paul Gatt
* Charlie O'Brien
big8radio.com
* Corus Entertainment
Mike Searson
Jackie Moss
Kate Buccioni
Brad Phillips
* Durham Radio
Doug Kirk
Steve Macaulay
Phil Evans
* MZ Media
Grace Howley
Paul Stringer
* Local Radio Lab
Joe Middleton
Joel Grossman
* Central Ontario Broadcasting
Mora Austin
* Apostrophe Podcast Company
Terry O'Reilly
* Harvard Radio
Gary Brasil
* Byrnes Com.
Chris Byrnes
* National Campus and Community Radio Association
Barry Rooke
Eloisa Veliz
Catherine Fisher
* SoundOff Media Company
Matt Cundill
* Toronto Mike'd
* At The Crossroads Blues Radio
The ATC Blues Network
Brant Zwicker
* JAZZFM91 Toronto
Dana Wigle
Denise Lau
* CFRC Kingston
Jim Birtch
* MOVE 100.1 Halifax
Erin Hopkins & Peter Harrison
* ERIN RADIO 91.7 FM
Phil Taylor
* Retrohits.ca
Darren
* 100.1 MOOSE FM
Fort St. John, BC
Chris Walker
Bernard Conner-Suen
* kissthe6ix.com
Wayne Reid
* Algonquin College
Dan Mellon
CKDJ 107.9 FM
* 1220 CFAJ-AM
Peter Borbely
Keith Watts
* Canoe 100.9 FM
Ron Murphy
* Loyalist College of Applied Arts & Technology
Craig Jackman
* Swisssh - Golden Classics / Starlite - Music for Life
Rob Reid
* Blackburn Media
Walter Ploegman
* The Tiessen Group Ltd
JamieTiessen
CIYU, Fort McKay FM
* Hunters Bay Radio - The Bay 88.7FM
Jeff Carter
* 100.1 BayFM, Corner Brook, NL
Kody Gardner
* 86.3 THE MIX / Nova Scotia
Darcy DeLorey
* Move 100.1 Halifax
Peter Harrison, Erin Hopkins
* Boon Country/Mike Connors
Eagles Nest Radio/Stephen Brophy
Live365
* Whiteoaks Communications Group
Matt Caine
* Muskoka Information Radio 98.3 FM
Tim Hern
* Radio Humber
Noah Scanga
* The STUPH FILE Program
Peter Anthony Holder
* TRUEROCKRADIO.COM
TRUETALKRADIO.COM
Sheldon Eric Fried
* THE GRAND 101.1 CICW-FM
* CLASSIC ROCK FM 98-5 CKWR
Scott Jensen
Dave Sturgeon/RTVA
Paul Deacon
* Len Robinson
CKLW Big 8 alumni
Sunview102.com
* SRN One
Phillip Hong
* Amherst Island Radio 101.3 FM
Eric Tremblay
Spotlight on ...
Brian Naish / Flags Unlimited
“I was driving to work this morning and heard Mark Critch lend his voice to the PRO CANADA PROJECT you are running.”
Brian Naish, co-owner of Flags Unlimited in Barrie, Ontario, heard The Pro Bono Group’s PRO CANADA campaign on the radio and reached out with an offer of a complimentary Canadian flag for everyon
Brian Naish / Flags Unlimited
“I was driving to work this morning and heard Mark Critch lend his voice to the PRO CANADA PROJECT you are running.”
Brian Naish, co-owner of Flags Unlimited in Barrie, Ontario, heard The Pro Bono Group’s PRO CANADA campaign on the radio and reached out with an offer of a complimentary Canadian flag for everyone involved.
“As Canada’s largest flag manufacturer, we’ve been proudly making flags here at home since 1966. This year, with a renewed surge of Canadian pride, our team of over 90 Canadians has been working harder than ever to keep up with the demand for our national flag.”
Brian personally shipped new Canadian flags to all twenty-five famous Canadians who have so far lent their voice to the PRO CANADA PROJECT— including Anne Murray, David Suzuki, Sarah McLachlan, Rick Hansen, Lisa LaFlamme, and Chris Cuthbert. The campaign encourages everyone to “buy Canadian” and project Canadian jobs.
"To us, there is nothing more patriotic than a Canadian-made flag, and we hope it serves as a lasting symbol of pride and unity you help inspire.”